American Millennials, those aged 22-35 in 2018, are close to becoming the largest generation and are expected to surpass the Baby Boomers by 2019. By ...
With a new school year starting, children, particularly high school and college students, will begin experiencing stress from academic, social and time management pressures. Luckily, ...
Everywhere you go, you see products that are labeled as “green” or eco-friendly and this trend is only gathering momentum as consumers demand products that ...
A new study recently published in the Journal of Environmental Psychology found that the smell of coffee improves performance in math. Researcher Adriana Madzharov, a ...
Marketing in the past was more general, interruptive and one-way, and it is no surprise, since it relied almost exclusively on broadcast media such as ...
New modifications and interpretations of trademark law are making it easier for you to trademark your signature scent. Scents were first protected as intellectual property ...
Sudsies is not your ordinary dry cleaner. This upscale, yet friendly company specializes in designer couture wear, and delicate items like wedding dresses, vintage ...
Virgin Atlantic airline has recently launched a signature scent on its airplanes. The new scent, named Air, has citrus, rose, eucalyptus and lavender and will ...